When you're ready to take the next step toward selling your home, we'll help you move efficiently through the sales process. To help you get started read our guide to Preparing your Home for a Successful Sale
To get top dollar your home must look its best. Our agents are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment. Before your home goes on the market, we offer home staging to make every room in your home look its best.
The most important step in selling your home is pricing it correctly from the onset. Its a well known fact that overpriced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expecations. Our agents will build and present a comprehensive report that will accurately determine the optimal list price for your home.
Curious about where to start? Read 5 Things You Must Understand to get your home sold. Use our Comparative Value Tool to compare your home to listings in your neighborhood, review current stats on your market, then Request a detailed market analysis to understand how SALE PRICES (not listing prices) will affect your home's value.
Our agents work in a consistent and proven manner to get our listings in front of as many potential buyers as possible. We invest in web, social networking, email, direct mail and print campaigns that feature our listings in all the places where buyers are likely to look. When you hire Hogan Associates to market your home, we create a profile of your ideal buyer, then implement a customized marketing plan to reach them.
A successful negotiation takes more than luck and good intentions. When an offer comes in, an agent with a proven track record can have a huge impact on your final sales price. Our listing speclialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, fewest contingencies and lowest closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep both sides feeling confident and moving toward the desired outcome.
While your home is on the market we will provide at least monthly status reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course. In order to keep tabs on your competition we setup a neighborhood alert system that will notify you and your agent as similar homes in your neighborhood come on the market, go under contract or sell. Once your home goes under contract we will manage the entire process to make sure the buyers, and their agent, follow through with their contractual obligations in a timely manner.
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