It takes 100 consumer sites to reach 71% of the market.

If you have a Newport, RI home or condo for sale, chances are it's listed on many different real estate sites.  Some of this listing distribution happens automatically through MLS (,,, some depends on your listing agency's syndication agreements (Yahoo, Zillow, Trulia and many more) and some is the result of exclusive agreements based on vertical markets like luxury real estate, foreclosed properties or short sales.

With hundreds of sites out there, it's hard to know which ones really matter when it comes to delivering traffic.  As it turns out, no 800 lb. gorilla dominates the consumer real estate scene (yet).  While a dominant player may emerge, here's where things stand now according to Experian Hitwise:

In February, the most visited consumer real estate site was Yahoo Real Estate with a 6.24% market share followed by with 5.87% of the market.  Yahoo has been the most popular site in the "real estate" category since last November.

Zillow ranked 3rd (ironic since Yahoo Real Estate gets its listing content from Zillow - who knew?) and FrontDoor Real Estate was 4th followed by Trulia, and MSN Real Estate.

The top 10 real estate sites cover 35.8% of the traffic for the "real estate" segment.
The top 20 real estate sites cover 46% of visits. They are:

1. Yahoo
3. Zillow
4. FrontDoor Real Estate
5. Trulia
7. MSN Real Estate
9. ZipREalty
10. Apartment Guide
11. MyNewPlace
14. Re/Max Real Estate
16. AOL Real Estate
17. LoopNet
18. HomeAway
19. HomeFinder

Getting in front of a high percentage of real estate consumers is no small task.  In fact to reach 71.7% of all real estate visitors, you have to be listed on at least 100 sites!

The take-away here is this: Your listing needs to be in many, many places for maximum exposure.  Make sure your home is everywhere your buyer might be.

Posted by Leslie Hogan on


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Pheoennmal breakdown of the topic, you should write for me too!

Posted by Mira on Sunday, July 24th, 2011 at 8:50pm

Would you put <a href="">newburyport real estate</a> on that list at all? I am wondering because I am trying to help my little sister and her husband find the right house for them. I haven't heard anything about the company. Have you? Thanks in advance for the help!

Posted by Jasper on Friday, April 13th, 2012 at 1:29pm

Hi Jasper, I'm not familiar with Newburyport Real Estate, but I don't think they would be on this list of major real estate websites. That doesn't mean they can't do a good job for your sister. Talk to them and see if they're familiar with the areas your sister likes. If you like them, and they know the area you are interested in, it might be a good fit.

Posted by Leslie Hogan on Friday, April 13th, 2012 at 10:50pm

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