It takes 100 consumer sites to reach 71% of the market.
If you have a Newport, RI home or condo for sale, chances are it's listed on many different real estate sites. Some of this listing distribution happens automatically through MLS (Realtor.com, ProJo.com, NewEnglandRealEstate.com), some depends on your listing agency's syndication agreements (Yahoo, Zillow, Trulia and many more) and some is the result of exclusive agreements based on vertical markets like luxury real estate, foreclosed properties or short sales.
With hundreds of sites out there, it's hard to know which ones really matter when it comes to delivering traffic. As it turns out, no 800 lb. gorilla dominates the consumer real estate scene (yet). While a dominant player may emerge,